Hello, my name is Katiane Romero, I'm a Brazilian Content Director with a strong background in communication and creative marketing.
I have extensive experience in the fashion and beauty industries, having worked as a writer and editor at renowned fashion magazines such as Elle, InStyle and Glamour. Through my work, I have gained valuable insights into the dynamics of the industry, emerging trends, and consumer behavior.
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In my previous roles as a content and creative marketing manager, I successfully led cross-functional teams in executing comprehensive campaigns and strategies. My skill set is versatile, encompassing writing, strategy, photography, video production, and styling. This enables me to oversee the entire creative process, ensuring impactful brand experiences.
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As a bilingual professional fluent in both Portuguese and English, I have effectively collaborated with global teams, delivering copy and concepts for multinational campaigns. I have also led sprints at MESA Company for clients such as Meta (Latam), Diet Coke (UK/Sweden), and Natura (Brazil).
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Furthermore, my commitment to empowering women in the industry led me to create and host the Musonas Podcast, where I share inspiring stories about women in music.
WORK
RICCA
Ricca is a brand specialized in beauty accessories and skincare products with a massive presence in beauty stores throughout Brazil. As the head of communication, I led three major projects: the redesign of the brand and all packaging (over 600 SKUs), the new content strategy and visual identity for social media – including the brand's debut on TikTok –, and the launch of the consumer community, The Ricca Lovers.
Video for the launch of the false eyelash line.
Video for the launch of the lip balm line.
New packaging project with over 600 SKUs.
C&A
C&A is the second largest fast fashion company in Brazil. As the content and creative manager, I led projects such as the brand's presence on Big Brother Brasil 20 (the biggest Brazilian reality TV show), the partnership with Sephora, collaborations with the designer Diane von Furstenberg, the Obvious agency, and the singer Manu Gavassi. Additionally, I was part of the team that worked on the rebranding launched at the end of 2020.
Big Brother Brasil 2020 Case with Meta — READ THE CASE
Campaign for the launch of the collection in partnership with DVF — READ THE ARTICLE PUBLISHED IN MARIE CLAIRE
Campaign for the launch of the Galeria C&A marketplace - READ THE ARTICLE PUBLISHED IN ABC DA COMUNICAÇÃO
Launch of the Sephora space within the C&A store - READ THE ARTICLE PUBLISHED IN GLAMOUR MAGAZINE
AVON
As the Copy and Content Manager for Global Creative Marketing, overseeing fragrances, gifting occasions, and corporate branding, I have created advertisements, scripts, and catalog and social media texts for over 60 countries.
Launch campaign for the Eve Discovery line featuring Eva Mendes.
Launch of Far Away Rebel for South Africa.
Global launch of Segno.
Global relaunch of the Today, Tomorrow, and Always line.
MORE AND MORE...
Here are other examples of projects I have developed, such as the tone of voice and copywriting for Olympikus, communication strategy for Magazine Luiza's fashion departament, articles for InStyle, and some published episodes of Musonas podcast.
Tone of voice and copywriting for Olympikus in partnership with Porto Rocha agency – READ THE CASE
Launch of Magalu's fashion department – READ THE ARTICLE PUBLISHED IN UOL
Profile of actor Lázaro Ramos published in InStyle magazine.
